In January of 1997, AuctionWeb experienced phenomenal growth. The site hosted 2,000,000 auctions (compared with 250,000 in all of 1996). It was ready to roll out to a wider market, but soon discovered they had to change the name of…
In the world of business, your brand is everything. It tells the world who you are as a company and what you offer to them. A memorable branding scheme can do a world of wonders for keeping you first and…
Most of the celebrities attending the Oscars will go home without a statue. But they won’t go home empty handed. Last year, the value of the items in the gift bag was more than $60,000! Why so much merchandise? Because…
Kaye-Smith is pleased to announce a new member of our team, Patti Morisset, who joins Kaye-Smith as our Creative Merchandise Director. Patti brings over twenty years of experience in the branded merchandise industry, including work with BD&A on accounts such…
A well-managed marketing supply chain offers the same benefits as any efficient supply chain. Your company can reduce costs by shortening lead times and enabling all stakeholders to view reports, check inventories and access assets they need in real time.…