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4 Keys to a Successful Trade Show Presence

Trade show marketing can be an expensive endeavor. Dishing out money for a booth, promotional items, marketing materials and travel accommodations all add up. However, trade shows are valuable because of the exposure they offer your business to network with prospective customers and other entrepreneurs. Considering the expense, it is critical to come prepared because you want to make the greatest impact for the amount you spend.

Here are Kaye-Smith’s 4 key ways to have a successful trade show presence:

  • Most trade show attendees expect some type of promotional item. Branded merchandise offers quite a bit of marketing bang for your buck. Of course, it helps to offer something an attendee will use often. Some of the most useful promotional items for attendees could be a reusable bag, ear buds, USB drives, travel mugs, or pens and jotters.

Another way to win people over? Food or drink. Trade show attendees do a lot of walking. A water bottle (with your company logo on it, of course) will be much appreciated.

  • Host a drawing. People love free stuff, and the promise of winning a prize is enough to entice them to leave their business card. It’s a simple way to collect a lot of prospective leads.
  • Be visually appealing. Remember, you are jockeying for the attention of a huge crowd. To stand out, make sure you have signage, lighting, table displays and any other props that will draw people in. If possible, pay extra for a prime location near the entrance or a corner.
  • Have a variety of marketing materials on display. It is a good idea to offer attendees reading material to take with them: brochures, pamphlets or white papers. However, you can also use videos, slideshows or demonstrations that will grab people’s attention as they make their way past your booth.

Come prepared for your next trade show with promotional items, marketing materials, and signage. Kaye-Smith offers high-quality branded merchandise that come in on time and within your budget. Contact us today to get started on your project.


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