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4 Keys to a Successful Trade Show Presence

Trade show marketing can be an expensive endeavor. Dishing out money for a booth, promotional items, marketing materials and travel accommodations all add up. However, trade shows are valuable because of the exposure they offer your business to network with prospective customers and other entrepreneurs. Considering the expense, it is critical to come prepared because you want to make the greatest impact for the amount you spend.

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3 Reasons to Encourage Your Team to Sport Branded Apparel

Marketing your business in this day and age can be tricky–in no small part because consumers are wary of companies with insincere or aggressive sales methods. That’s why word-of-mouth advertising is still the holy grail of marketing. In fact, a recent Nielsen study found that 92% of consumers trust recommendations made by friends and family above all other kinds of advertising.

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