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You Can Lead Through Change

Originally Posted April 15, 2013 at I recently experienced a case of change resistance. My company spent thousands of dollars to implement a project management system that would track client jobs, as well as time and expense toward these…

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Direct Marketing Benchmarks

Every year the DMA publishes its DMA Statistical Fact Book. For marketers without historical data, it’s a great resource for benchmarking programs in nearly a dozen categories, including: Internet, mobile marketing, social media, email and direct mail. Here are some…

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